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Amiibo

The Yarn Yoshi amiibo were on display at this year’s E3. That being said, Nintendo didn’t allow attendees to either hold them or see the bottom of the plushies.

That may seem strange, but there’s a method behind the madness. Supposedly, Nintendo was worried that an attendee would remove the NFC chip, or it would fall out on its own. That’s because the NFC chip is apparently sewn into the yarn.

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Even though Nintendo is now in the toys-to-life business, the company has yet to come up with a game that truly takes advantage of amiibo. There’s nothing really out there right now from the Big N like Skylanders or Disney Infinity. As for what the future holds, perhaps Nintendo will explore a dedicated amiibo game in the future.

In an interview with GameSpot (watch the full interview here), Nintendo of America president Reggie Fils-Aime said that he – along with the Treehouse team – have told the developers in Japan that “there’s a strong opportunity for a dedicated amiibo-centric game”. Reggie is sure that the different teams “are thinking about it”, and how they’re give such a title “the unique Nintendo spin”.

Reggie’s comments in full:

So I’ve got nothing to announce today in that space, but I’ll tell you the Treehouse team, myself we visit Japan very frequently. And all of us share our wishes with the development team of what we’d love to see. And it’s not saying anything out of school to say that we’ve communicated that we think there’s a strong opportunity for a dedicated amiibo-centric game where it’s all about the magic that happens with amiibo. And so I’m certain that the developers are thinking about it, and thinking about what’s the unique Nintendo spin that would come in that type of gameplay.

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Update: Some clarification from “info amiibo”:

Actually, Yarn Yoshi pre-orders cancellations are only coming from France at the moment and they were first reported on @infoamiibo. Auchan (a major retailer) said on twitter Nintendo France destroyed bundles and amiibo, and the same goes for Boulanger (another major french retailer) who told us exactly the same thing. I reached to Nintendo France for more information about this.


So here’s something rather strange that we’re hearing about. Apparently some Yarn Yoshi amiibo pre-orders are being impacted at select European retailers – particularly in France – due to destroyed stock.

We’re not entirely sure about the particulars of the situation, but there’s no reason to worry about this being a widespread issue just yet. It’s also possible that this may have been an innocuous mistake rather than someone intentionally destroying stock.

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The quotes below comes from Nintendo of America president Reggie Fils-Aime…

On how the partnership with Activision for Skylanders SuperChargers came about…

Reggie Fils-Aime: Activision came to Nintendo at the outset of Skylanders development four years ago. So there was always this thought of, wouldn’t it be great if Nintendo [intellectual property] could somehow be integrated into the game?

Jump forward to last year’s E3, when we introduced amiibo, (Nintendo figurines that work with its games) and we articulated our strategy of having figures that could work across games. At the same time, Activision shared with us their vision for their next installment of Skylanders that would include vehicles. And that’s when the conversation became serious.

On why Donkey Kong and Bowser were chosen…

Fils-Aime: Skylanders is all about creatures. So as we looked at our roster, those two fit the game. They’re much more creature-like in their gameplay mechanics and their movements, so those were the two that we agreed would make sense.

On the business strategy behind the collaboration…

Fils-Aime: It was a great opportunity for Activision to create something special that would play only on the Nintendo platforms. It was an opportunity to create these figures that would work on both the Skylanders games, as well as all the compatible games that either Donkey Kong or Bowser plays in. And so it really was an opportunity to do something unique but fit what each company was trying to do.

This information comes from Nintendo of America president Reggie Fils-Aime…

“We’re at a point where we have to take our volume estimates and double them or triple them based on the levels of demand we’re seeing. We’re working very hard to meet that demand.”

– Fils-Aime said Nintendo has been working with its suppliers to “push the envelope” for production
– “the consumer demand continues to outpace supply.”

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This information comes from a USgamer article…

(Sadly, that’s as far as the partnership goes; Activision gave me a firm “no” when I asked if they’d be helping Nintendo bring their troubled Amiibo manufacturing processes up to speed.)

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The quotes below come from Scott Moffitt, executive vice president of sales and marketing at Nintendo of America, who spoke with GamesBeat…

On the surprises he’s seen now that the conferences have aired…

Scott Moffitt: From a Nintendo standpoint, our goal this year, our objective, was to showcase how we can leverage the power and imagination of our developers to transform how people are playing on our platforms. With iconic franchises like Mario, like Star Fox, or new franchises like Amiibo, you combine that with the imagination of our developers and you get magic.

What emerges are games like Star Fox, a new and exciting version of Star Fox that fans haven’t seen before. It has walker capabilities, two-screen gameplay, the drone capability. That’s an exciting game that fans reacted well to and they’re looking forward to it. It’ll be a big seller this holiday.

You take Amiibo. We’re transforming what consumers have come to expect in the world of toys-to-life. We’ll be the first with Amiibo Cards in Animal Crossing and Happy Home Designer. You’ll see how you can leverage smart cards, Amiibo Cards with the same NFC read-write capability. You can use that to energize or re-imagine a game like Animal Crossing that people have loved in the past.

On how it seemed like a lot of information that could be conveyed through cards, as opposed to toys…

Moffitt: They’re going to be easy for consumers to trade. We’ve announced 100 of them coming so far. There’s a great breadth of cards out there for fans to buy and to collect and trade. You’ll be able to do great things with them. There are special cards and regular cards. You can save your home design to that card and then bring it to someone else’s game. That’s an interesting application of the technology. We’re transforming what people have come to expect in Amiibo.

With Super Mario Maker, we had a great reaction. It’s a game we’ve shown before, but now it’s on the precipice of coming to market. We’re all about showing things that will be playable this year. We have 14 total games that we’re launching between now and the end of the year. That’s a lot of exciting content for fans – eight on Wii U, six on 3DS. The imagination of creativity, the transforming power of all those franchises, is spectacular.

With Super Mario Marker, for the first time, gamers are going to be able to play game designer and design their own levels and challenge others to complete their level. They can play other people’s levels. Celebrities, fans, YouTubers—you may have levels posted by people from all walks of life — kids, adults, pros, non-pros. We think people are going to have a lot of fun building imaginative and creative gameplay of their own with Mario. It’s transforming what people expect. You have a 30-year-old franchise in Super Mario, and now it’s re-imagined with user-generated creations.

Two new 8-bit Mario amiibo are launching in conjunction with Super Mario Maker. In the UK, we’ve learned that one of them will only be sold as part of a limited edition bundle.

Here’s a post from the amiibo UK Facebook page confirming the news:

To celebrate the 30th anniversary of Super Mario Bros. these two amiibo will be released on 11 September, one of them as part of a limited edition Super Mario Maker bundle. Tap these amiibo to add a Big Mushroom power-up to your course and add a retro visual filter to the game!

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The first day of E3 2015 has now come and gone, so now its time to absorb all the latest information. With all the attendees from E3 offering up some pretty fantastic pictures and videos, its time to check out another glimpse of Nintendo’s Booth and upcoming amiibo.

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