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Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, Mobile, News | 3 Comments

Satoru Iwata closed out the Q&A portion of Nintendo’s latest financial results briefing by further discussing the company’s smart device software strategy. Iwata was asked about how often titles will be released, and how long service will be obtained.

Here’s the full question from one of the investors:

In my mind, I already have a clear-cut image as to what will happen in a year or two from today, but I hope to be able to correctly understand your mid-term smart device software strategy. Although you emphasize that the aspect of “service” is stronger with smart device games (as they, unlike packaged software for dedicated game systems, require constant content updates after release), we often see that some of them have shown temporarily good results immediately after their releases by climbing to the top of the download chart. On the other hand, as I hear what Mr. Iwata has said so far, I feel as if the company is willing to increase the relevant revenue gradually over a long time. Does your strategy involve constantly releasing three or four titles every year or will you limit the total number of titles to be released to around at least five at the start and maintain the service operations for such limited number of software for five or even 10 years in order to steadily increase the revenue?

Iwata’s complete response – covering Nintendo’s smart device plans and related benefits, plus IP strategy – is posted below.

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Posted on 9 years ago by Brian(@NE_Brian) in News | 0 comments

At Nintendo’s financial results briefing last week, one investor mentioned how it seems as though the company isn’t “conservative” as it used to be. That’s in large part due to the quick succession of announcements regarding Nintendo’s partnerships with DeNA and Universal Parks & Resorts.

The investor wondered whether the passing of Hiroshi Yamauchi has something to do with Nintendo’s change, or if president Satoru Iwata’s poor health last year was a factor. Iwata shrugged those suggestions off, but clarified: “our specific plans to change started when I talked about our new efforts to maximize the value of Nintendo IP and to make use of smart devices in January last year.”

If you’re interested in taking a look at Iwata’s full comments about Nintendo’s partnerships, head past the break.

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Posted on 9 years ago by Brian(@NE_Brian) in News, Switch | 3 Comments

Thanks to Nintendo’s translation of its financial results briefing Q&A sessions from last week, we now have president Satoru Iwata’s official comments on region locking when it comes to NX. View his response below.

My understanding is that it is not realistic on the existing video game systems because unlocking them after they are already on the market poses a number of hurdles. On the other hand, regarding NX, we understand that many consumers hold such opinions and such suggestions exist in the market, and although we have nothing concrete at the moment, we are internally analyzing what hurdles exist to lifting region locks. That is the situation right now. We acknowledge your request, and I personally want to give it positive consideration.

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Posted on 9 years ago by Brian(@NE_Brian) in 3DS, News | 1 Comment

Following the announcement of Nintendo’s latest financial results, president Satoru Iwata held a presentation and talked about things like the performance of its hardware on the market, use of IP, and more. Iwata also commented on how “the key to revitalizing the Nintendo 3DS business in Japan is by intensifying its appeal to even more generations of female consumers.”

Iwata elaborated on this topic during the Q&A portion of Nintendo’s briefing last week. The female demographic of 3DS users is higher compared to other platforms, but since the days of the DS, it’s “shifted toward the male side to some extent”. Iwata now feels that “the challenge for the Japanese market is to be able to appeal to female consumers with ages ranging from young children to women over a certain age and even seniors.”

In the west, Iwata noted that Nintendo hasn’t been able to overcome the challenge of consumer attention focusing on home consoles. However, with the New 3DS launch and release high-quality software, Nintendo “started to see that with good software and hardware offerings we will almost be able to overcome that hurdle.”

Head past the break to read up on Iwata’s full comments regarding the 3DS.

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Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 15 Comments

For many years, Nintendo used Club Nintendo as its primary membership service. That’s finally coming to an end this year, and DeNA is being brought in to come up with something brand new.

During last week’s financial results briefing, Nintendo president Satoru Iwata offered up a lengthy explanation as to why the company is finally doing away with Club Nintendo. Read on below to check out what was shared.

So far, Nintendo has built its official website, started the Club Nintendo membership service, made its dedicated video game systems network compatible, started Miiverse and has constructed other online services one at a time. When we constructed each one of them, we were trying to create a certain solution to achieve a certain goal or to address to a certain issue. In other words, we did not have an overall vision as to what the final and comprehensive format should be like and, as a result, we cannot say each of these services was connected to one another in an ideal way. Also, when we were designing them, we did not have the idea of building a bridge between smart devices and dedicated video game systems and, at least five years ago, we could not foresee that smart devices would have increased in significance to be the dominant window through which consumers connect with one another and society. When we look at Nintendo’s current network services from this perspective and others, they look like patchwork. They are not ideally designed for user convenience, and when we try to improve one, we have to modify not only the portion directly related to that service but also other seemingly unrelated components, so it cannot be done easily. In other words, we have many ideas that we would like to realize but we have not been able to execute them as smoothly as we had hoped.

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Posted on 9 years ago by Brian(@NE_Brian) in 3DS, General Nintendo, News, Switch, Wii U | 20 Comments

Unofficial translations came up over the past few days regarding what Nintendo has in store for its new system codenamed “NX”. Nintendo has now put up a translation of its own, which has a slightly fuller response.

Of course, CEO Satoru Iwata made sure to withhold major information, but he did say that it’s not intended to be “a simple ‘replacement’ for Nintendo 3DS or Wii U.” Nintendo is also “taking into consideration various factors, including the playing environments that differ by country.”

Head past the break for Iwata’s full comments on NX, plus what Nintendo won’t be showing at E3 (posted on the site previously).

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Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 0 comments

Over the past few months, Nintendo has announced a couple of key partnerships. The company has teamed up with DeNA for smart device games and a membership service, and Universal for theme park attractions.

So how does Nintendo go about choosing partners anyway? President Satoru Iwata shared a lengthy explanation, which you can find below. Iwata also touches more on how the Universal deal came together.

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Posted on 9 years ago by Brian(@NE_Brian) in News, Wii U | 0 comments

LEGO Jurassic World is launching on June 12, Warner Bros. Interactive announced today.

The publisher has also confirmed a few pre-orders bonuses for the game. Those are as follows:

– GameStop – LEGO Dino Trap Mini Playset
– Target – Dr. Wu Minifigure
– Walmart – $10 Movie Cash Certificate

View a new trailer for LEGO Jurassic World below.

Source: Warner Bros. Interactive PR

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Posted on 9 years ago by Brian(@NE_Brian) in Mobile, News | 0 comments

One topic stemming from the Q&A portion of Nintendo’s latest financial results briefing concerns how the company will monetize its smart phone games. President Satoru Iwata offered some insight last week, and while he didn’t provide any specifics, he did discuss what the strategy is moving forward.

Iwata indicated that Nintendo is looking at the key term “wide and small” as opposed to “narrow and large”. He explained that the strategy is how to obtain “a small amount of money from a wide range of consumers.”

In his response, Iwata also mentioned that Nintendo is still working on its smart device app using Mii characters that has long been teased.

Read up on Iwata’s full comments below.

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Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, Mobile, News | 1 Comment

Returning to “Nintendo-like profits” is something that often tends to be discussed at the Big N’s financial results briefings. The general thought is that by reaching that mark, Nintendo would be bringing in an operating income of over 100 billion yen.

One investor asked about reaching “Nintendo-like profits” during the Q&A portion of the company’s financial results meeting last week after it was announced that Nintendo’s operating income target for this fiscal year is 50 billion yen. Check out what president Satoru Iwata had to say below. In addition to discussing “Nintendo-like profits”, Iwata also commented on what’s in store for the smart device business, and teased preparing initiatives/changes for the dedicated games business “to make changes to some of the elements that are currently not working so well.”

Firstly, we base our thinking regarding profits for the next fiscal year on generating those that can be seen as typical of Nintendo, just as you mentioned. As investors should determine “Nintendo-like profits,” I believe it is inappropriate for me to explain in public what level of profit this should be. However, many assess that generating an annual operating income of 100 billion yen can be considered a “Nintendo-like profit structure.” As such assessments have been made, we will structure our plans for the next fiscal year to reach such a level. For the fiscal year that just ended in March 2015, we positioned it to be the year to balance revenue and expenses, and we managed to accomplish this. We set our financial forecasts taking into consideration the steps we should take this fiscal year if we are to aim for “Nintendo-like profits” in the next fiscal year.

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