Posted on 11 years ago by Brian(@NE_Brian) in General Nintendo, News, Wii, Wii U | 0 comments

Over 1 million Disney Infinity Starter Packs have been sold since launch, it has been confirmed. Walt Disney Company chairman and CEO Bob Iger revealed the news during the company’s post-earnings release conference call yesterday.

According to Iger, retailers have been experiencing regular sell-outs. Walt Disney senior executive VP and CFO Jay Rasulo added that the holidays will be a significant period for Disney Infinity, but “we feel good about its prospects so far” based on feedback from retailers, consumers, and gamers.”

Disney Infinity boosted Disney Interactive’s gaming sector during the fourth quarter of its fiscal year, with revenues rising from 93 percent to $396 million. Operating profit came in at $16 million, which is a significant turnaround from last year’s $76 million loss.

Overall sales are up 26 percent to $1.1 billion. Operating losses, meanwhile, lowered from $216 million to $87 million.

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Posted on 11 years ago by Brian(@NE_Brian) in Videos, Wii U | 0 comments

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Posted on 11 years ago by Brian(@NE_Brian) in 3DS, News, Wii U | 0 comments

Warner Bros. is gearing up for its biggest LEGO video game campaign ever in the UK with the upcoming release of LEGO Marvel Super Heroes.

LEGO Marvel Super Heroes landed in North America late last month, but it won’t be available in Europe until next week. As launch approaches, Warner Bros. will be going after older gamers through social media and press advertising. Also worth mentioning, LEGO Marvel has already been featured ahead of the TV show Marvel Agents of S.H.I.E.L.D.

Kids will be a core focus for Warner Bros. as well. The game will receive coverage in the kids press, such as front covers and competitions.

Warner Interactive’s UK sales and marketing director Spencer Crossley told MCV:

“LEGO Marvel Super Heroes is our biggest LEGO video game launch to date with continuous above-the-line and experiential support throughout the campaign.

“This game not only appeals to our traditional kids audience, but also reaches a broader and older generation of Marvel superfans. We’ve seen a considerable broadening in the demographic of the market for LEGO video games since the huge success of LEGO Batman 2 and LEGO The Lord of the Rings and with the wider and deeper appeal of the LEGO Marvel licence, we’re looking forward to appealing to a much bigger market.”

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More: LEGO, LEGO Marvel Super Heroes, Marvel, UK

Posted on 11 years ago by Brian(@NE_Brian) in Screenshots, Wii U | 2 Comments

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