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Reggie Fils-Aime

Mashable recently spoke with Reggie Fils-Aime, president of Nintendo of America. As part of the conversation, the site asked why Nintendo doesn’t run its business based on the suggestions from passionate fans.

Reggie said the following on that front:

During Variety’s Entertainment and Technology Summit, Nintendo of America president Reggie Fils-Aime was asked about Switch’s success thus far. He weighed in on why the system has been flying off store shelves.

Reggie first highlighted that the ability to take home console games on the go is a big selling point. Having great games like Zelda: Breath of the Wild as well as support from big third-parties and indies has also been important.

Here’s the full response from Reggie:


Source

At Variety’s Entertainment and Technology Summit, Nintendo of America’s president Reggie Fils-Aime offered a brief overview regarding the company’s plans for 2018.

Reggie touched on all of the key points you would expect. Nintendo will still be looking to drive its Switch business with “a number of great games”. Reggie also stressed how increasing the system’s install base will create opportunities for third-parties.

FT was able to speak with Nintendo of America president Reggie Fils-Aime at Variety’s Entertainment and Technology Summit 2017. Reggie was able to comment further on Switch supply situation during the interview.

The lack of stock – especially early on – ultimately boils down to two things. First, the demand for Switch was higher than expected. Second was that Nintendo has been dealing with supply shortages of components.

According to Reggie:

Nintendo of America president Reggie Fils-Aime appeared at Variety’s Entertainment and Technology Summit in Los Angeles today. Reggie commented on a few topics, such as Switch supply, potential TV / movie partnerships, VR / AR.

First, on the topic of getting enough Switch units out there for the holidays, Reggie noted:

“Certainly the demand is there, and our supply chain is there (to hit the 10 million goal). Are we going to have enough for the holiday? That’s what we are focused on.”

Don’t expect Nintendo to pursue 4K gaming anytime soon. While that’s something other console manufacturers are starting to focus on, Nintendo of America president Reggie Fils-Aime believes that the audience is currently “a bit too limited.”

That’s what Reggie shared with The Verge during an interview last week. He stressed the importance of Nintendo reaching as many people as possible and having them engage and enjoy the company’s various games.

Reggie’s full comments:

“The Nintendo mission is to reach as many consumers as possible and to have them engage and have fun with our [intellectual property]. That’s what we try and do. So inherently, we go for a more mainstream audience. Inherently, we want our products to be affordable. We want our products to be easy to pick up and experience, low learning curve. We want our IP to shine as we deliver these experiences.

Yet another interview with Nintendo of America president Reggie Fils-Aime was posted today. This time, Waypoint published its own conversation with the executive. While the two sides were speaking, Reggie touched on Switch’s lineup and somewhat teased future announcements, Animal Crossing for mobile, why indies weren’t showcased at E3, shutting down AM2R, and more.

We’ve shared some of the comments from Reggie below. Waypoint has the full interview here.

Nintendo of America president Reggie Fils-Aime has a great deal of admiration within the Nintendo community. Between his initial appearance when he joined the company in 2004 to his famous “My body is ready” quote, fans have really become attached to him.

CBC recently asked Reggie about what it’s like having his fans and becoming a meme in a way. Regarding this, he noted:

“I was a fan and a player before I was an executive with the company. I grew up playing the Super Nintendo. My favourite game is The Legend of Zelda: Link to the Past. And for me, it was serendipity.

I think what our fans see is someone who loves the content, who loves the company. I’m passionate about what I do. I’m fortunate that some very creative things come out of my mouth, and then the fan base just takes it and runs with it. It’s been a fantastic journey, now coming up on almost 14 years.”

Mashable was able to speak with Nintendo of America president Reggie Fils-Aime at this year’s E3. At the show, Reggie was pressed further about the lack of save management on Switch. One of the things brought up is how it’s crucial Nintendo avoids piracy on the system as well as modding and hacking.

Read up on what Reggie had to say below. You can find Mashable’s original piece here as well.

During a recent tournament, Juan “Hungrybox” Debiedma called Nintendo out with the following message:

“A certain company that acknowledges us but refuses to push us—I hope you’re listening right now, because I want you to hear this. I want you to hear the amount of people who support this league, the amount of people who want this to be a lifestyle for people. This is not just a video game. This is a lifestyle! All right?”

At E3, Kotaku showed Nintendo of America president Reggie Fils-Aime this speech. Here’s what he had to say in response:

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