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Reggie Fils-Aime

To some, the announcement of the New 2DS XL may have seemed out of place. It’s yet another iteration of the 3DS, and the news comes at a time when there has been much excitement surrounding Switch.

While speaking with TIME, Nintendo of America president Reggie Fils-Aime discussed the purpose of the New 2DS XL. In his explanation, he pointed to the fact that some consumers are interested in a model that sits between the 2DS and New 3DS XL.

Reggie’s full words:

Nintendo unexpectedly announced a new piece of hardware this week. Rather than being related to Switch, it was instead a new version of the 3DS – the new 2DS XL.

“We believe this is a key addition to the line,” Reggie said of the system while speaking with The Verge. He added that it’s “a very important platform. It’s something that we’re going to continue to drive this year [and] next year.”

Next, on the topic of 3DS’ future, Reggie noted:

Nintendo currently has two big products on the market: Switch and 3DS. Things were made more complicated last night when the 2DS XL was announced, which is another product for consumers to consider.

That being said, Nintendo of America Reggie Fils-Aime stressed to The Wall Street Journal that the “experience is a bit different.” Ultimately, “the decision to buy one Nintendo device over another likely will come down to price.”

As Reggie explained:

“The gaming experience is a bit different. The Switch is more powerful than the 2DS and 3DS machines, and has other hardware differences. A key one: a DS is smaller than the Switch tablet, making it easier to fit into a pocket or backpack. For many consumers, the decision to buy one Nintendo device over another likely will come down to price. At $299, a Switch costs about double a new 2DS XL. Having multiple Switches is expensive.”


Nintendo has once again reaffirmed its commitment to 3DS. If last night’s reveal of the New 2DS XL wasn’t enough, Nintendo of America president Reggie Fils-Aime promises that more game announcements are in the pipeline – including some for E3.

Reggie told IGN:

“We will certainly be announcing new titles for the 3DS platform, and we’ll do that continuously. Some things that will be announced at E3. There will be some that we announce after E3. For us, E3 is an important event but it’s not the one defining moment. Obviously with Nintendo Direct, we’ve created means to speak directly to our consumer base. We want to provide news and information when we believe it’s most relevant.”

The NES Classic Edition was tough to find ever since it launched towards the end of last year. Nintendo didn’t help the situation by announcing its discontinuation. In light of that, The Verge asked Nintendo of America president Reggie Fils-Aime about how Nintendo determines how many units of a product to make.

He said:

“We create a plan, we build our programs against that plan. But based on what we see in the marketplace we make adjustments, and we go from there.”

Regarding Switch, Reggie confirmed that Nintendo did indeed increase production following the early response.

The last official sales figure for the NES Classic Edition was 1.5 million worldwide at the start of February. In an interview with TIME, Nintendo of America president Reggie Fils-Aime confirmed that this number has increased to 2.3 million.

Reggie also spoke about the response to the NES Classic Edition and how production was initially increased following demand:

“We had originally planned for this to be a product for last holiday. We just didn’t anticipate how incredible the response would be. Once we saw that response, we added shipments and extended the product for as long as we could to meet more of that consumer demand.”

You never quite know what you’ll get out of Nintendo from E3. A few years ago, the big N ditched conferences on stage in favor of Digital Events. In 2016, they scrapped its usual pre-recorded presentation entirely and had Zelda: Breath of the Wild as its only playable game.

So what’s in store for this year? Going off of a new statement from Nintendo of America president Reggie Fils-Aime, who recently spoke with Fox News, fans can expect “a big E3”. In addition to games for Switch, Nintendo will be showing what it has in store for 3DS.

Reggie’s full words:

Fox News has a new interview up with Reggie Fils-Aime, president of Nintendo of America. Reggie spoke about his early days of playing Nintendo games starting with the SNES, how the gaming industry can be unpredictable, the early reaction to Switch, and more. View the full interview below.

Thanks to Jake for the tip.

Happy 56th birthday, Reggie

Posted on 2 months ago by (@NE_Brian) in General Nintendo, News | 15 Comments | 0 Likes

Everyone’s favorite Nintendo executive is now a year older. Reggie Fils-Aime, president of Nintendo of America, turned 56 today. We wish Reggie a happy birthday – enjoy your big day!

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Nintendo of America president Reggie Fils-Aime is still showing up at various places for interviews. Recently, he stopped by Fox Business to chat about Switch and show off the system. While he touches on many of the same topics we’ve heard before, it’s almost worth a watch just for the awkward play of Zelda: Breath of the Wild.

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