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This information comes from Nintendo of America president Reggie Fils-Aime…

“We have knowledge of the technical space, and we’ve been experimenting with this for a long, long time. What we believe is that, in order for this technology to move forward, you need to make it fun and you need to make it social. I haven’t walked the floor, so I can’t say in terms of what’s on the floor today, but at least based on what I’ve seen to date, it’s not fun, and it’s not social. It’s just tech.”

Source

This information comes from Nintendo of America president Reggie Fils-Aime…

“It was not an apology. It was not a statement about the content we’re showing, essentially it was an ‘I hear you’ message.”

“Mr. Iwata is in Japan and what he’s trying to do is help explain to consumers in Japan what’s going on at E3. The correct translation of his message was: ‘Thank you for your feedback. We hear you and we are committed to continuing to meet your expectations,’ was essentially his message.”

“One of the things I find interesting is that if you look at E3 historically for Nintendo, typically what happens is a press briefing happens or our digital event happens, and then over the course of the next couple of days people see the games get to play the games and the appreciation and understanding of what we’re doing increases over those three days and continues to build into the holidays.”

This information comes from a USgamer article…

(Sadly, that’s as far as the partnership goes; Activision gave me a firm “no” when I asked if they’d be helping Nintendo bring their troubled Amiibo manufacturing processes up to speed.)

Source

This information comes from Nintendo of America president Reggie Fils-Aime…

“Making people smile is in our DNA. We are a company that’s all about entertainment.”

Reggie also said that when the team was planning this year’s Digital Event, lots of conversations were had with Shigeru Miyamoto due to his involvement with Star Fox Zero and Super Mario Maker.

“One of the things that he shared was that in his youth, he used to make puppets. So that led to a series of brainstorms and it lead to our little collaboration with Henson studios and creating the Nintendo muppets. It was a very fun collaboration.”

Source

The quotes below come from Scott Moffitt, executive vice president of sales and marketing at Nintendo of America, who spoke with GamesBeat…

On the surprises he’s seen now that the conferences have aired…

Scott Moffitt: From a Nintendo standpoint, our goal this year, our objective, was to showcase how we can leverage the power and imagination of our developers to transform how people are playing on our platforms. With iconic franchises like Mario, like Star Fox, or new franchises like Amiibo, you combine that with the imagination of our developers and you get magic.

What emerges are games like Star Fox, a new and exciting version of Star Fox that fans haven’t seen before. It has walker capabilities, two-screen gameplay, the drone capability. That’s an exciting game that fans reacted well to and they’re looking forward to it. It’ll be a big seller this holiday.

You take Amiibo. We’re transforming what consumers have come to expect in the world of toys-to-life. We’ll be the first with Amiibo Cards in Animal Crossing and Happy Home Designer. You’ll see how you can leverage smart cards, Amiibo Cards with the same NFC read-write capability. You can use that to energize or re-imagine a game like Animal Crossing that people have loved in the past.

On how it seemed like a lot of information that could be conveyed through cards, as opposed to toys…

Moffitt: They’re going to be easy for consumers to trade. We’ve announced 100 of them coming so far. There’s a great breadth of cards out there for fans to buy and to collect and trade. You’ll be able to do great things with them. There are special cards and regular cards. You can save your home design to that card and then bring it to someone else’s game. That’s an interesting application of the technology. We’re transforming what people have come to expect in Amiibo.

With Super Mario Maker, we had a great reaction. It’s a game we’ve shown before, but now it’s on the precipice of coming to market. We’re all about showing things that will be playable this year. We have 14 total games that we’re launching between now and the end of the year. That’s a lot of exciting content for fans – eight on Wii U, six on 3DS. The imagination of creativity, the transforming power of all those franchises, is spectacular.

With Super Mario Marker, for the first time, gamers are going to be able to play game designer and design their own levels and challenge others to complete their level. They can play other people’s levels. Celebrities, fans, YouTubers—you may have levels posted by people from all walks of life — kids, adults, pros, non-pros. We think people are going to have a lot of fun building imaginative and creative gameplay of their own with Mario. It’s transforming what people expect. You have a 30-year-old franchise in Super Mario, and now it’s re-imagined with user-generated creations.


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