Nintendo is planning a big UK TV marketing campaign for Super Mario 3D World. In addition, the company will be promoting The Legend of Zelda: A Link Between Worlds, which launches on the same day – November 22.
Expect to see TV ads starting at launch up through December 25th. Nintendo has also looked into ads for specialist websites and social media.
UK product manager Roger Langford told MCV:
“The Legend of Zelda series is a cornerstone franchise for us and always performs very positively. We achieved some great results with The Legend of Zelda: Ocarina of Time 3D in 2011. With the increased Nintendo 3DS install base as well as seasonality we are confident in A Link between Worlds being a top seller on Nintendo 3DS.
“To herald the Launch of The Legend of Zelda: A Link Between Worlds we will have a substantial marketing campaign both pre and post launch. We will also have bespoke activity aimed at a kids audience showcasing the characters and ingenious gameplay.”
Over 1 million Disney Infinity Starter Packs have been sold since launch, it has been confirmed. Walt Disney Company chairman and CEO Bob Iger revealed the news during the company’s post-earnings release conference call yesterday.
According to Iger, retailers have been experiencing regular sell-outs. Walt Disney senior executive VP and CFO Jay Rasulo added that the holidays will be a significant period for Disney Infinity, but “we feel good about its prospects so far” based on feedback from retailers, consumers, and gamers.”
Disney Infinity boosted Disney Interactive’s gaming sector during the fourth quarter of its fiscal year, with revenues rising from 93 percent to $396 million. Operating profit came in at $16 million, which is a significant turnaround from last year’s $76 million loss.
Overall sales are up 26 percent to $1.1 billion. Operating losses, meanwhile, lowered from $216 million to $87 million.
Warner Bros. is gearing up for its biggest LEGO video game campaign ever in the UK with the upcoming release of LEGO Marvel Super Heroes.
LEGO Marvel Super Heroes landed in North America late last month, but it won’t be available in Europe until next week. As launch approaches, Warner Bros. will be going after older gamers through social media and press advertising. Also worth mentioning, LEGO Marvel has already been featured ahead of the TV show Marvel Agents of S.H.I.E.L.D.
Kids will be a core focus for Warner Bros. as well. The game will receive coverage in the kids press, such as front covers and competitions.
Warner Interactive’s UK sales and marketing director Spencer Crossley told MCV:
“LEGO Marvel Super Heroes is our biggest LEGO video game launch to date with continuous above-the-line and experiential support throughout the campaign.
“This game not only appeals to our traditional kids audience, but also reaches a broader and older generation of Marvel superfans. We’ve seen a considerable broadening in the demographic of the market for LEGO video games since the huge success of LEGO Batman 2 and LEGO The Lord of the Rings and with the wider and deeper appeal of the LEGO Marvel licence, we’re looking forward to appealing to a much bigger market.”
EnjoyUp Games has announced its latest title for Wii U. Rock’N Racing Off Road is heading to Nintendo’s console, the company has revealed.
EnjoyUp made the announcement through Twitter a short while ago, writing:
EnjoyUp Games announces Rock´N Racing Off Road on Nintendo WiiU™ @Dan_Adelman @indiegamescom @WiiUTweets @Kotaku pic.twitter.com/Epnk5sBc37
— EnjoyUp (@enjoyupgames) November 8, 2013
If/when we receive additional details about Rock’N Racing, we’ll have them right here.
Along with today’s screenshot, Sakurai passed along the following message on Miiverse:
We gave Marth a full makeover, giving him design elements from Fire Emblem: Shadow Dragon and newer games.
