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If you plan on playing Xenoblade Chronicles 3D, you should be aware that the game apparently lacks the Japanese dub. The original Wii game allowed players to switch between the Japanese and English voices. Just to be safe, we’ll try following up with Nintendo of America to confirm that the situation.


I would like to know a little more about amiibo. Even by taking into consideration the difference in the Wii U hardware installed bases in Japan, Europe and the United States, when I calculate how many amiibo figures have been sold against the number of compatible software titles sold in the same region, I still cannot tell why the amiibo attach rate shows such regional disparity. Also, with Nintendo 3DS compatibility, how do you think the potential of amiibo will grow? I would appreciate it if you could touch on profitability too.

Firstly, you are correct in saying that the sales of amiibo and its attach rate to the compatible software, or how many amiibo figures each consumer has purchased, differ by region.

When it comes to the figure and video game entertainment category, there are two existing franchises: Activision released “Skylanders” four years ago, and Disney released “Disney Infinity” two years ago. In contrast to these two franchises, in which each figure is compatible with one software title, amiibo is compatible with multiple software titles. While under development, it was internally referred to as “NFP (Nintendo Figurine Platform).” In other words, we were spreading the message inside the company that amiibo would be a “platform.” What we are offering with one amiibo figure is the ability to experience a range of entertainment with a variety of software. However, before we actually launched amiibo, the number of consumers who were aware of the overall concept of this product category, namely, toy figures are lined up on a store shelf in the video game section and when you buy and use it with a game, something very fun would happen, differed greatly in Japan from the rest of the world. This product category is called “Toys to Life” in the overseas markets, and it has established a large market in the United States. Although the size of the market in Europe is smaller than the U.S., there is still a certain level of awareness. On the other hand, while “Toys to Life” products had been introduced also in the Japanese market, they were yet to show results in this country. In addition, when it comes to popular toy figures in Japan, they are generally a bit smaller in size and cost a bit less than amiibo. In fact, when we first explained amiibo to Japanese distributors, they advised us that amiibo would be a little too big in size and cost slightly too much for a toy figure in Japan. However, because we were aware of size of the global market for this product category, we decided that this size and price point was most appropriate for the global market. Now that we have witnessed solid results for amiibo in the U.S., Australia and Europe, we believe we made the right decision. So, to answer to your question, we acknowledge the large awareness gap for “Toys to Life” products and their uses in Japan and the overseas markets, and we feel that some time is needed to close this gap.

What’s shown above could end up being one of the rarest New 3DS cover plates. Shonen Jump will be holding a contest, in which the Super Mario x One Piece cover plate can be won. It’s based on the amiibo support in One Piece: Super Grand Battle! X.


This information comes from Nintendo UK’s director of marketing Shelly Pearce:

“We’re really pleased with how Majora’s Mask 3D and Monster Hunter 4 Ultimate have performed. Monster Hunter 4 Ultimate has significantly outperformed its predecessor and The Legend of Zelda: Majora’s Mask 3D has debuted at the top spot in the individual format chart. We’ve also seen a strong start for the New 3DS and we’re looking forward to building this momentum.”

MCV notes that the launch of New 3DS caused the UK hardware market to rise 57 per cent week-on-week.


Below are the latest titles that can be currently pre-ordered at retailers:

Wii U

Legend of Kay HD – Amazon
Mario Party 10 amiibo bundle – Best Buy, GameStop
LEGO Marvel’s Avengers – Amazon
LEGO Jurassic World – Amazon, GameStop
Terraria – Amazon
Shin Megami Tensei x Fire Emblem – Best Buy
The Legend of Zelda – Amazon, Best Buy
Xenoblade Chronicles X – Amazon, Best Buy
Yoshi’s Woolly World – Amazon, Best Buy, GameStop
Splatoon – Amazon, Best Buy, GameStop
Mario Party 10 – Amazon, Best Buy, GameStop
Devil’s Third – Amazon, Best Buy, GameStop

New 3DS games

Xenoblade Chronicles 3D – Amazon, Best Buy, GameStop


Lord of Magna: Maiden Heaven (new) – Amazon
Fire Emblem – Best Buy
LEGO Marvel’s Avengers – Amazon
LEGO Jurassic World – Amazon, GameStop
Puzzle & Dragons Z + Puzzle & Dragons Super Mario Bros. Edition – Amazon, Best Buy
Terraria – Amazon
LEGO Ninjago: Shadow of Ronin – Amazon, Best Buy
Hatsune Miku: Project Mirai DX – Amazon, Best Buy, GameStop
Devil Survivor 2: Record Breaker – Amazon, Best Buy, GameStop
Etrian Mystery Dungeon – Amazon, Best Buy, GameStop
Code Name: S.T.E.A.M. – Amazon, Best Buy, GameStop
Fossil Fighters: Frontier – Amazon, Best Buy, GameStop
Story of Seasons – Amazon, Best Buy, GameStop

Thanks to Jake for the tip.

The Legend of Zelda: Majora’s Mask 3D sold 230,000 copies in its first week in Japan. In a follow-up report, Media Create confirms that it experienced a sell-through rate of 85.92 percent.

Majora’s Mask 3D compares favorably to the last portable Zelda, which was a Link Between Worlds. That game moved 224,000 copies at launch with an 83.47 percent sell-through rate. Pre-orders were also similar. Majora’s Mask 3D had 79,000 pre-orders while A Link Between Worlds saw 75,000 reservations. Media Create believes that if sales continue, Majora’s Mask 3D will reach A Link Between Worlds’ sales of 430,000 units.

It’s also worth mentioning that Zelda: Majora’s Mask 3D boosted hardware sales. New 3DS XL sales doubled to 193.17 percent compared to the previous week (partially due to the bundle), while New 3DS sales increased by 121.07 percent week-over-week.

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