Reggie spoke about his disdain for Donkey Konga during an interview with G4TV this week. As it turns out, he had the belief that this particular game “was going to hurt the Donkey Kong brand.”

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Reggie confirms Mother 3’s content isn’t to blame for lack of localization

Posted on 2 years ago by Brian(@NE_Brian) in General Nintendo, News | 0 comments

Former Nintendo of America president Reggie Fils-Aime has once again chimed in on Mother 3, including how the game has never been localized.

Reggie already said this week that there were “many conversations” about the title and a possible western launch. However, nothing ever materialized. Reggie suggested that an overseas release simply never made sense from a business perspective, but now we have further clarification.

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Reggie on 3DS launch price discussions with Iwata and push for $199

Posted on 2 years ago by Brian(@NE_Brian) in 3DS, News | 0 comments

The 3DS ended up being a fairly successful Nintendo system, but the system’s launch price almost put it on a different path. Sales ended up slowing down significantly after just a couple of months. Aside from a lack of games, the $250 launch price was a big reason why.

In his newly-released book, Former Nintendo of America Reggie Fils-Aime president reflected on discussions he had with late global CEO Satoru Iwata about price discussions for 3DS. Although Reggie pushed to have it cost $199, Iwata was resistant. Iwata did suggest going with something like $219 or $229, but these options weren’t realistic for the western market.

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Reggie weighs in on reports about Nintendo union issues

Posted on 2 years ago by Brian(@NE_Brian) in General Nintendo, News | 0 comments

Last month, we heard about a complaint filed with National Labor Relations Board regarding a Nintendo staffer claims their right to unionize was violated. Since then, various articles have been published by outlets such as IGN and Kotaku with contractors speaking out.

Reggie Fils-Aime used to run things at Nintendo of America as the company’s president, but he retired a few years ago. Still, Washington Post recently asked him for his thoughts about the recent reports in an interview. Reggie mentioned that “this isn’t the Nintendo that I left” since while he was there, contractors were given opportunities like attending meetings and events plus bimonthly and quarterly lunches.

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Reggie didn’t think the Game Boy Micro was a good idea

Posted on 2 years ago by Brian(@NE_Brian) in GBA, News | 0 comments

Despite releasing the DS in 2004, Nintendo wasn’t entirely done with the Game Boy Advance line. The GBA saw another redesign in the form of the Game Boy Micro. As the name implies, it was one of Nintendo’s smallest handhelds ever.

Former Nintendo of America president Reggie Fils-Aime, who was executive VP of sales and marketing at the time, felt that the Game Boy Micro was a mistake. In his new book, he called the device a “nonstarter”, mentioning how GBA inventory was being cleared out in the US, the buttons were difficult to use, and the screen was too small. Ultimately though, Nintendo of America was “forced to launch the system.”

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Mother 3 was considered for western digital release, possibly using Japanese version

Posted on 2 years ago by Brian(@NE_Brian) in GBA, General Nintendo, News | 0 comments

Former Nintendo of America president Reggie Fils-Aime has opened up about Mother 3, and specifically how the title has never been made available in the west.

Reggie released his new book today, and the audio version contains a bonus interview with Geoff Keighley. At one point, Keighley asked if Nintendo felt it just wasn’t worth bringing over.

Reggie said in response:

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Reggie on getting sudoku into Brain Age, initial hesitance from Iwata

Posted on 2 years ago by Brian(@NE_Brian) in DS, News | 0 comments

Sudoku wasn’t included in the original Japanese release of Brain Age, but it did find its way into the western edition. Former Nintendo of America president Reggie Fils-Aime is a big reason why.

Reggie knew that Nintendo would have to think about Brain Age differently in the west. Japan had an older population, and Dr. Kawashima was largely unknown in the west. Reggie would later have a conversation with the late Nintendo global CEO Satoru Iwata about including sudoku for Brain Age in overseas regions.

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Reggie on his push for Metroid Prime Hunters: First Hunt, was controversial since “our developers hated to give away content for free”

Posted on 2 years ago by Brian(@NE_Brian) in DS, News | 0 comments

Those that picked up an early DS unit may recall the pack-in experience Metroid Prime Hunters: First Hunt. Instead of going with a complete game, this was more of a demo that offered a look into what the final product would become.

Even though it wasn’t a full title, it turns out there was some controversy when it came to offering it to consumers. Former Nintendo of America president Reggie Fils-Aime mentioned in his newly-released book that “our developers hated to give away content for free”. Thankfully, the late Satoru Iwata and Shigeru Miyamoto both signed off on the idea.

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Reggie’s most trusted advisors originally told him not to take the job at Nintendo

Posted on 2 years ago by Brian(@NE_Brian) in General Nintendo, News | 0 comments

Reggie Fils-Aime spent about 15 years at Nintendo, including more than a decade as president of Nintendo of America. His time with the company was marked by lots of success, memories, and plenty of memes. Interestingly though, Reggie recently revealed that all of his trusted advisors told him not to take the job.

Reggie shared that nugget of information during a talk at SXSW 2022. When asked why his advisors felt that way, he stated:

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Reggie Fils-Aime reveals new book, “Disrupting the Game: From the Bronx to the Top of Nintendo”

Posted on 3 years ago by Brian(@NE_Brian) in General Nintendo, News | 0 comments

Update (8/7): Pre-orders are now open on Amazon Canada and Amazon UK.

Update (8/2): Reggie’s new book is now up for pre-order. You can reserve a copy here.

Original (7/16): Former Nintendo of America president Reggie Fils-Aime has revealed another new venture following his retirement from the company. He’s writing a new book, and it’s coming next year.

In the book, titled “Disrupting the Game: From the Bronx to the Top of Nintendo”, Reggie “shares leadership lessons and inspiring stories from his unlikely rise to the top.”

Here’s the official overview: