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General Nintendo

This information comes from Nintendo president Shuntaro Furukawa…

Nintendo’s core business will continue to be the integrated hardware-software video game platform business. To constantly create fresh surprises, never forgetting the spirit of originality based on the belief that the “value of entertainment lies in its uniqueness.”

And our goal is for consumers to experience the kinds of Nintendo entertainment made uniquely possible on a dedicated video game platform, and keep them playing and enjoying it..

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This information comes from Nintendo president Shuntaro Furukawa…

In this market environment, we believe that the strengths Nintendo has cultivated historically will become even more important. It is the strength of being in a position to create the value unique to Nintendo, through developing both hardware and software as integrated products, and is the strength of being able to create the entertainment which can be enjoyed by anyone including families and friends, both children and adults, with a lot of fun when they get together.

We want to expand the consumer base that interacts with our core value by utilizing Nintendo IP, and deepen our connection with consumers through initiatives to leverage Nintendo Account.


This information comes from Nintendo president Shuntaro Furukawa…

We are continuously pursuing our basic strategy of expanding the number of people who have access to Nintendo IP.

Toward that end, first, we will continue to pursue the design and development of unique products and services that are overwhelmingly fun to play and whose appeal is easy to understand at a glance. This serves as an engine for Nintendo’s growth and boosts our value as a company. Second, we will continue active use of Nintendo IP. We aim to broaden the genre and scale of Nintendo’s involvement in entertainment through the use of smart devices and other kinds of entertainment besides games.

Third, we aim to create long-term relationships with consumers through initiatives to promote the business based on the use of Nintendo Account. These three points, while emphasized differently in the different areas of our business, are considered guideposts for how Nintendo should proceed.

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This information comes from Nintendo president Shuntaro Furukawa…

When I became company president, I discussed with the directors here today the questions, “What is Nintendo?” and “What it does as a company in the first place,” and we reaffirmed that we are “a company which creates entertainment that brings smiles to people’s faces.” Nintendo has long upheld the idea of “entertainment” as the cornerstone of its business, and we want to continue to make people smile through entertainment. To understand how we arrived at this basic strategy, I’d like to start by looking back at the changes in the business environment surrounding Nintendo between the 2000s and now, and how the company changed strategies in response.

At the start of the 2000s, advancements in video game system performance rapidly led to more sophisticated and complex games. This created a growing belief among the general public that games were only for a select group of fans, which led to stagnation brought about by shrinking demand for games as indifference among some consumers grew. We called this the “gamer drift” phenomena, and in response…


Nintendo has had a store in New York for many years, but hasn’t really offered something similar in other parts of the world. In the future, that will begin to change.

Announced during the company’s financial results briefing today, Nintendo will be opening a store in Tokyo. It’ll be located in Shibuya at Parco building.

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Nintendo’s FY3/2019 Q3 financial results briefing is about to begin. Analyst David Gibson is in attendance, and will be kind enough to share information that is being shared throughout the event. We’ll be rounding up the various tidbits below.

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It has been a couple of months since the last Nintendo Direct – still, that hasn’t stopped Nintendo from releasing information about their upcoming games through other channels. Perhaps most notably, earlier this month, Nintendo revealed the release date and dropped a new trailer of Yoshi’s Crafted World, one of their major first-party games this year, on Twitter. Some people have been wondering whether or not this means that Nintendo might be relying more on social media for publishing big news instead of Nintendo Directs. It seems like this concern is shared by at least one of Nintendo’s investors as well, who posed this question at Nintendo’s latest financial results briefing today. Apparently this concern is unwarranted though, as Nintendo replied that there has been no change in their policy in that regard, and that the investor might have felt that way since it’s been a while since the last Direct.

Note that Nintendo has not yet released the official transcript of the Q&A from that meeting; this info is from a tweet from journalist Takashi Mochizuki, who attented the meeting. As such, it might not be 100% accurate.

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Nintendo has announced its financial results for the fiscal year ending March 2019. We’ll be rounding up all of the important pieces of information from the report below.

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The latest episode of Nintendo’s Japanese show Nyannyan Neko Mario Time has now gone live. We’ve included it below.

Pre-orders are now open for the Professor Layton Nendroid, originating from the Layton’s Mystery Journey anime. The figure comes with three faceplates including a standard expression, a smiling expression, and a closed-eyes expression. His tea set and trunk are also thrown in for good measure, not to mention a stand.

Play-Asia has opened pre-orders here, and the Nendoroid is estimated for release at the end of September. We have a few photos below.


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