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Nintendo revealed today that it will have a commercial airing during the Super Bowl for the first time ever as a means of promoting Switch.

Speaking with TIME, Nintendo marketing boss Nick Chavez explained why it decided to air the ad during the big sporting event, noting: “There’s no bigger stage in the U.S. on which to showcase the platform. I think it speaks to our confidence in the system.”

Chavez also spoke about the audience for the commercial: “Think about your 40- to 45-year-old parent who has really fond memories of playing Zelda growing up, sitting there watching Super Bowl with their 10- or 12-year-old child who maybe hasn’t experienced Zelda yet.”

Japanese publication Nikkei has additional comments from Nintendo president Tatsumi Kimishima about Switch and more.

First, Kimishima reiterates that pre-orders are going well. Since Nintendo is offering a new type of play style and experience in the form of a portable home console and controller that can sense the player’s motion, it is familiar to Wii in some ways. Kimishima thinks there is potential for Switch to sell as well as Wii.

We also have one extra note on Switch’s online service. To reiterate, it will cost between 2,000 and 3,000 yen per year. Kimishima says monthly and yearly payment options will be available.

Gamereactor shared a new interview with Shin’en CEO Manfred Linzer today. We’ve picked out a few highlights, but you can read the full discussion here.

Linzer chatted about what’s new with FAST RMX, Switch in general, and confirmed HD Rumble support. Read his comments below.

IGN has a new interview up with Shigeru Miyamoto and Zelda producer Eiji Aonuma about Breath of the Wild. The two discuss how the new Switch and Wii U game is evolving the series, the roles of different characters, horses, and more. Watch it below.

Nintendo of France kicked off a short Breath of the Wild interview series with Zelda producer Eiji Aonuma. For the first question, he was asked about making nature the focus. This time, Aonuma took on a question about the features he’s preferred to work on to make the experience unique.

Aonuma said in response:

“What I prefer in this game is the freedom of action, which is truly gigantic. The game is designed to allow you to scale every mountain, and the main game mechanic is to climb summits. The world is designed so that when you’re high up, you can see everything that makes it up, and when you find an interesting place, you can go there using your paraglider. Each time, you’re going to climb, look around, glide… It’s a form of movement I haven’t found in any other game, and I think that’s something very amusing and new. It’s that aspect of the game I enjoy the most.”

More comments from Aonuma are likely to be shared in the days ahead. We’ll bring the translations to you once they go live.

Big thanks to Kyrio for the translation help!

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A bunch of French interviews with Zelda producer Eiji Aonuma popped over the past few days pertaining to Breath of the Wild. One of these was with Gamekult. While we published a summary at the time, we now have a complete translation thanks to the hard work done by Nintendo Everything reader Kyrio.

With the translation, there’s a better understanding as to what Aonuma said about certain subjects, such as testing done for the game. We also have his comments about topics like coming to an agreement with Shigeru Miyamoto about the essence of Zelda. Honestly, this is one of the more interesting interviews with Aonuma in quite some time, so it’s definitely worth a read.

Continue on below for our full translation.

This month’s issue of Retro Gamer is starting to make the rounds. In it, an interview is published with Suda51, the developer of games such as No More Heroes and Killer7.

Some of the Nintendo-related excerpts have now been transcribed online, courtesy of Japanese Nintendo. Suda51 spoke about Super Fire Pro Wrestling Special, making Killer7 as intended for a global audience, and developing for Wii.

Continue on below for those comments.

This week, Famitsu spoke with 45 different Japanese developers about Switch. Representatives from various companies were asked to share their thoughts about the Nintendo Switch Presentation 2017 as well as the system itself.

There weren’t any major revelations, but some interesting comments were shared in the magazine. We now have some of the highlights from game makers such as Koei Tecmo, Square Enix, Capcom, and more. Interest is even shown from the likes of Idea Factory / Compile Heart.

Continue on below for our translation.

Jirard Khalil, otherwise known as The Completionist, has put up his own interview with Eiji Aonuma and Shigeru Miyamoto about Zelda: Breath of the Wild. The two touched on topics like development, sidequests, and the freedom the game allows. Watch the full interview below.

Yacht Club Games is committed to starting work on something entirely new this year. The studio will finally be moving on from the original Shovel Knight, which released way back in June 2014.

Shovel Knight could still be in Yacht Club Games’ future though. Yacht Club Games programmer David D’Angelo informed GamesIndustry that the team is trying to decide between creating something new within the Shovel Knight franchise and a new IP.

D’Angelo explained:

“We’ve talked about wanting to extend the Shovel Knight franchise. How about we make Shovel Knight 2, or Super Shovel Knight, or Shovel Knight 64? Maybe we could take Shovel Knight through the ages, that is something that is very appealing to us. But also, we are all very burned out on Shovel Knight for sure, so we thought: ‘What if we made a new IP? What would that look like?’

“The true reason we made Shovel Knight a 1980s-style game is because we wanted to cram as much fun gameplay into it as possible. And to us, if we could limit the burden on the art style, then we could iterate and really put in loads of enemies, objects, bosses, and everything you can imagine. I think that idea will remain pretty central to our studio, no matter what. You won’t see us making The Last of Us anytime soon.”

Also worth noting, we have an update on the performance of the Azure Striker Gunvolt: Striker Pack that Yacht Club Games published in North America. Although it apparently wasn’t as successful as the company had hoped, the firm’s distributors as well as GameStop say it exceeded expectations.

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