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General Nintendo

Three sessions to be made at this year’s event:

“Wii Fit: Creating a Brand New Interface for the Home Console”
– speaker: project lead Takao Sawano

“Planning the Wii Menu: From Pre-Launch to WiiWare”
– speaker: Takashi Aoyama, team leader, Nintendo’s Network Group

“Building Characters: The Super Smash Bros. Brawl Postmortem”
– speaker: Masahiro Sakurai – Developer

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The Casual Games Market Report 2007 was recently released by The Casual Games Association, and it seems as though all of those video game players out there are simply casual gamers. According to the report, less than 15% of the population is included in the “Hard-Core Enthusiast” group while 100% of the population falls under the “casual” game-player demographic. Strong differences can be easily noticed between the two groups; casual gamers, for instance, prefer playing games for relaxtion, whereas hardcore gamers enjoy games for stimulation, and the feeling of adrenaline.

I enjoy games such as Wii Sports, but I definitely lean more towards spending most of my time with hardcore games. However, it does seem a bit odd to classify everybody as a casual gamer…It does not seem possible. There are people out there that only enjoy the hardcore games.

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NINTENDO APPOINTS TWO SALES & MARKETING EXECUTIVES TO BAY AREA OFFICE

VP and GM Bring Strong Credentials to Keep Nintendo’s Momentum Going

REDMOND, Wash., Jan. 14, 2008 – Nintendo of America announces the appointment of two sales and marketing executives to work from the company’s new Bay Area office in Redwood City, Calif. Denise Kaigler joins as vice president of Marketing & Corporate Affairs, while Bill van Zyll becomes the new director and general manager of Latin America. Van Zyll’s appointment is effective immediately, while Kaigler starts Feb. 18. Both will report to Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing.

“Denise and Bill bring a wealth of branding and marketing experience to our team,” Dunaway said. “Their expertise will help us keep Nintendo’s momentum going strong throughout 2008 and beyond.”

Kaigler will oversee all aspects of corporate affairs, including corporate communications, public relations, government affairs, investor and analyst relations, and internal communications for Nintendo of America, and will play a key role in global coordination. Kaigler comes to Nintendo following a 16-year tenure at Reebok International, where she serves as head of Global Corporate Communications and Corporate Citizenship. She also serves as head of Corporate Communications in the United States for the adidas Group, the parent company of Reebok. Kaigler replaces Perrin Kaplan, who left Nintendo at the end of December.

How would you like to report to physical education to exercise using the Wii? One gym teacher, Don Prorok, was able to convince the school he works for to buy seven Wii consoles, in addition to nabbing Wii Sports and 28 controllers. After playing his brother’s Wii over the summer, he couldn’t resist suggesting to buy Wii systems for the school. The teachers believe that the Wii can help develop positive qualities such as sportsmanship.

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Congratulations to Galaxy!

Best Action Game: Uncharted

Best Adventure Game: Metroid Prime 3

Best Fighting Game: Virtua Fighter 5 Online

Best First-Person Shooter: Call of Duty 4: Modern Warfare

Best Music Game: Rock Band

Best Platform Game: Super Mario Galaxy

Best Puzzle Game: Portal

Best Racing/Driving Game: Forza Motorsports 2

Best RPG: Mass Effect

Random acts of kindness always give people a boost, and Nintendo has been known for being munificent as of late. The company’s latest deed? Nintendo of Italy has provided patients that are currently in the pediatric ward of San Paolo Hospital a Nintendo DS. Additionally, a few Wii consoles were given as a gift.

The issue over at GameSpot has been a fiery subject, and it doesn’t seem to be dying soon. The story continues, but this time with EGM. In the magazine’s latest issue, Dan Hsu explains that Ubisoft, Sony (Sports division) and the team of Midway’s Mortal Kombat have all stopped supplying EGM with review copies due to poor review scores.

News such as this really makes one question all types of reviews. I’m glad we’re receiving more information about the subject, but it’s sad that companies cannot respect the reviews of others.

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“The issue of obesity is complex and is absolutely one our society is facing, there’s no denial about that,” said Easterbrook. “But if you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves? Then there’s a lifestyle element: there’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside.” – McDonald’s Boss, Steve Easterbrook

Times have definitely changed from the past. Our society is much more technological-based, and in such, the people are more appealed to the newest gadgets. However, that doesn’t mean every person is sitting around at the computer or playing video games. Not everyone who plays games is obese, and video games are not the only factor that contributes to the problem. It is up to each individual to make the necessary life-style changes in order to live a healthy life.

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This idea is pretty awesome. After all, the Guinness World Record volumes have been known for some of the weirdest stunts, facts, and other random goodness. I’m a bit inclined to pick this up…

The inaugural ‘Guinness World Records Gamers Edition 2008’ has finally arrived! Released on the 8th February it is definitive guide to all computer gaming records, facts and figures – the games fans ultimate companion.

From Pac-Man to Halo 3 the new Gamer’s Edition celebrates records and achievements in gaming history. Game devotees can enjoy profiles of the worlds best selling titles, interviews with champion gamers and learn fascinating facts on all consoles and games since gaming began!

The Gamer’s Edition announces Halo 3 as the Highest Grossing Game In One Day generating $170 million worth of first day sales in the USA alone on 25 September, and the Legend of Zelda, Ocarina of Time succeeds in being the Highest Ranking Game Of All Time with a combined score of 97% from GameRankings.com and 40/40 from Famitsu.

Take a look at this pretty funny image…

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Image from the Seattle Post shows Mario taking out the NFL competition using classic Mario art.

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