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Super Mario 3D World is Nintendo’s flagship Wii U title for the holidays. So it makes sense that the company is gearing up for a major TV campaign in the UK.

MCV reports that “Nintendo will be using the TV ads to push the hardware, which has struggled for momentum so far this year.” The site continues, “The ads will focus on the game’s major innovations, including the four-player co-operative multiplayer.” Kids, families, and girls will all be targeted in the campaign.

Nintendo UK product manager Roger Langford told MCV:

“Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it’s the first multiplayer 3D Mario platformer ever.

“Pre-launch the focus will be on online and Facebook activity, aimed at Mario fans. We will also be launching a significant TV campaign targeted towards families and kids, highlighting the key features of the game and the Wii U hardware itself. Post-launch activity will centre around gifting via online, TV and PR.”

Nintendo’s big TV campaign comes in addition to print and social media activity.

Source

Masahiro Sakurai attends work at Namco Bandai each day so that he can work on the latest Smash Bros. entry. Despite his lingering arm condition, he still makes sure to show up at 10 AM without taking any unnecessary days off. That doesn’t mean he’s forced to, though.

Sakurai, writing in his bi-weekly Famitsu column, said his office hours are completely up to him.

“My office hours are up to me. So long as I complete the new Smash Bros., I could show up only once a week, or only at night, or even telecommute if I wanted to.”

Sakurai also spoke about he ensures he gives his approval on all aspects of the game. He meticulously looks at the underlying elements, like the motions and UI.

“It’s just as important to check the specifications behind the development of things like graphics, sound, motions, characters, stages, game modes, and UI, not just the products themselves.”

Source

This week’s North American Nintendo Downloads are as follows:

Wii U Download

Wii Sports Club – Tennis – $9.99 to keep
Wii Sports Club – Bowling – $9.99 to keep
Toki Tori – $1.99

Wii U VC

Wario’s Woods – $4.99

3DS Retail

Kid Icarus: Uprising – $34.99
Luxor – $5.99

3DS Download

Crazy Chicken: Director’s Cut 3D – $1.99
My Baby Pet Hotel 3D – $29.99
KORG M01D – $34.00
Secret Agent Files: Miami – $7.99
4 Elements – $5.99

3DS VC

Wario’s Woods – $4.99

DSiWare

Crazy Chicken: Director’s Cut – $1.99

eShop sale

Games by ATLUS – For a limited time, select ATLUS titles are $10 off exclusively in the Nintendo eShop on Nintendo 3DS – including Etrian Odyssey IV: Legends of the Titan and Code of Princess. Visit the Nintendo eShop for details. This offer is available starting at 9 a.m. PT on Nov. 11 and runs until 9 a.m. PT on Nov. 18.

Source: Nintendo PR

REDMOND, Wash.–(BUSINESS WIRE)– The five beloved sports from the original Wii Sports game – bowling, tennis, baseball, boxing and golf – are making a dramatic and competitive return on Wii U. Starting today, two of the five sports – tennis and bowling – are now available in the Nintendo eShop on Wii U.

The sports are being released individually as downloads in the Nintendo eShop, and feature HD graphics, enhanced controls via Wii MotionPlus technology, as well as a much-requested online multiplayer versus mode, so users with broadband Internet access can face off against friends and family members online. Players can choose to associate themselves with various state or regional clubs and can send messages to one another via Miiverse. People can play casually against members of their own club, or take on members of rival clubs to increase their club rankings.

Last month, a trademark for “Great Detective Pikachu” was registered in Japan. The name was finally published in the database today. Might it be the title of the new Pikachu detective game for 3DS? It’s certainly a possibility!

Source

Unsurprisingly, Activision will be returning next year with new entries in its two most-popular franchises.

The next Call of Duty and Skylanders are both scheduled to launch in 2014. Bobby Kotick, CEO of Activision, confirmed the news during the company’s latest financial results earnings call yesterday.

He said:

“Despite short-term uncertainties, as we look forward to 2014, we have a very strong product pipeline. We expect multiple new releases across our major franchises, including the first Diablo III expansion, Reaper of Souls, along with the PS4 version of Diablo III and significant and exciting new content for World of Warcraft.

“We also expect to launch new Call of Duty and Skylanders titles and a major new potential franchise with Bungie’s Destiny.”

Source

Nintendo has announced the next character addition for Super Smash Bros. Wii U/3DS. Marth, returning from Melee and Brawl, will be appearing in the new games. You can find the first screenshots of Marth in action above.

Thanks to Josh L for the tip.

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