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Nintendo revealed today that it will have a commercial airing during the Super Bowl for the first time ever as a means of promoting Switch.

Speaking with TIME, Nintendo marketing boss Nick Chavez explained why it decided to air the ad during the big sporting event, noting: “There’s no bigger stage in the U.S. on which to showcase the platform. I think it speaks to our confidence in the system.”

Chavez also spoke about the audience for the commercial: “Think about your 40- to 45-year-old parent who has really fond memories of playing Zelda growing up, sitting there watching Super Bowl with their 10- or 12-year-old child who maybe hasn’t experienced Zelda yet.”

Japanese publication Nikkei has additional comments from Nintendo president Tatsumi Kimishima about Switch and more.

First, Kimishima reiterates that pre-orders are going well. Since Nintendo is offering a new type of play style and experience in the form of a portable home console and controller that can sense the player’s motion, it is familiar to Wii in some ways. Kimishima thinks there is potential for Switch to sell as well as Wii.

We also have one extra note on Switch’s online service. To reiterate, it will cost between 2,000 and 3,000 yen per year. Kimishima says monthly and yearly payment options will be available.

Nintendo is keeping up its promise of providing new images from The Legend of Zelda: Breath of the Wild leading up to launch. The latest one, showing a screenshot, is attached above.

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Nintendo UK has uploaded to their YouTube channel a compilation of Nintendo Switch reactions from the UK hands-on premiere. Check it out below:

IGN has a new interview up with Shigeru Miyamoto and Zelda producer Eiji Aonuma about Breath of the Wild. The two discuss how the new Switch and Wii U game is evolving the series, the roles of different characters, horses, and more. Watch it below.

With just a month to go until launch, Famitsu has coverage on The Legend of Zelda: Breath of the Wild. The magazine recaps previously-known information about gameplay, but also shares new details on characters.

As many of you know, voice acting is featured in Zelda: Breath of the Wild. The characters appearing in the game will also be very individualistic. Familiar races in the series like the Zoras and Gorons can also be spotted.

Best Buy is again taking pre-orders for the Switch Pro Controller. Reserve one for yourself here. Note that this may sell out similar to last week.

Keeping with their focus on Splatoon 2 as a competitive game, Nintendo UK has shared a video of competitive Splatoon players sharing their thoughts on the upcoming sequel. The members of Team 4D won the Great British Splat Off last summer, and they are eager to give their thoughts on the Switch’s handheld mode, viability of the Splat Roller, the new Special weapons, thoughts on the Pro Controller, and more. Check it out below:

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This week’s Famitsu scans are now available. Highlighted games include Zelda: Breath of the Wild, Arms, Goodbye! BoxBoy!, and Dragon Quest Monsters: Joker 3 Professional. Scans of all titles can be found below.

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Skylanders Imaginators on Switch will play very similarly to other versions of the game. But according to Nintendo’s website, Traps and vehicles won’t be playable.

That may seem like a downer, but he Switch version of Skylanders Imaginators does have a leg up on other versions. It offers “a digital library that allows players to easily load and store their 300+ toys from the Skylanders franchise directly to the new home gaming system.”

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