Nintendo has announced the 2013 Japanese Club Nintendo Platinum rewards. Members who reached the status this year will receive a download code for Advance Wars: Day of Ruin as well as a calender.

Advance Wars’ inclusion as a reward is particularly noteworthy. Nintendo never released Days of Ruin in Japan, but is now doing so through Club Nintendo.

Platinum members can download the title as a DSiWare title starting today. Nintendo will also allow all Japanese Club Nintendo users to pick up Advance Wars: Days of Ruin for 800 points beginning in May 2014.

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Reggie talks using mobile devices for marketing, Nintendo TVii will see continued updates, more

Posted on 11 years ago by Brian(@NE_Brian) in General Nintendo, News, Wii U | 3 Comments

Nintendo doesn’t plan on putting any of its franchises on smartphones. However, that doesn’t mean the company is opposed to the use of such devices entirely.

Nintendo of America president Reggie Fils-Aime, speaking with CNET, spoke about how Nintendo is consistently considering the mobile space from a marketing perspective. He also pointed out the importance of exclusive IPs like Mario and Zelda so that consumers understand they can only experience these series by picking up Nintendo hardware.

“We’re constantly thinking about how to leverage mobile as a marketing vehicle. How do I give little tastes of content, little experiences that then drive the consumer back to my hardware environment?”
“That’s why we’re so focused on having content exclusive to our platform. When the consumer wants to play Mario, Zelda, and Pokemon, they have to purchase our hardware to do so. And that preserves our overall financial model.”