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GameXplain posted a new video today that gives us another look at the Switch development hardware and shows how the portable device stacks up to the Wii U GamePad. View it below.

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Super Mario Odyssey

The Legend of Zelda: Breath of the Wild’s trailer from E3 2016 became the most-viewed game video on Nintendo of America’s YouTube channel a few months ago. Super Mario Odyssey has now managed to usurp it.

Super Mario Odyssey’s trailer from the Nintendo Switch Presentation 2017 is currently at 11.2 million views. Meanwhile, the view count for Zelda’s E3 trailer is at 11.1 million.

Note that Switch itself is still the overall most-viewed videon Nintendo of America’s YouTube page with over 26 million views.

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US Gamer recently conducted interviews with a host of indie game developers about the process of bringing their titles to the Switch, and how Nintendo is involved in that process. Among the interviewed are names such as Yacht Club Games, developer of Shovel Knight, and Tequila Works, the team behind Rime.

It seems the overall concenseus is that porting to the Switch is a very simple process. You can find some excerpts from the interview below.

Another gallery full of Switch pictures has popped up, this time containing a good amount of comparison photos between the Switch and various other Nintendo consoles and controllers like the 3DS and the Wii U GamePad.

You can find all the photos in the gallery below.

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Philippe Lavoué, the Managing Director of Nintendo France, has shared some insight on the marketing strategy Nintendo plans to employ in France. Speaking to LeMagJeuxHigh-Tech, he emphasized the importance of demo units in stores – not only at specialty retailers, but rather supermarkets and other general stores that also carry video games.

Lavoué first worked for Nintendo during the launch of the Wii. His job was to demo the Wii for potential buyers at supermarkets, and he says that, countless times, people who weren’t initially planning to buy a Wii ended up buying one immediately after trying it out at one of the in-store demo kiosks. He believes that a similar effect could be achieved with the Switch as well, and as such, Nintendo is planning to set up demo kiosks at various French retailers in the coming weeks.

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Analyst Hideki Yasuda wrote up a new article on GamesIndustry Japan earlier today. There’s one part of the piece pertaining to third-parties that stood out to us in particular.

Yasuda talks about how many investors were anticipating major overseas third-party games to be announced for Switch, but the timing wasn’t right (due to E3 being a few months away, etc.). He then mentions that NIS is making Disgaea 5 Complete for the system’s launch, which used to be a PS4-only title. NIS was never really on Nintendo platforms before, and their few Wii / DS games were buried among other games leading to a lack of success. 3DS also didn’t receive a high amount of support from NIS because of its unique specifications. With Switch though, the company is bringing over a PS4 title and on day one.

Yasuda was in attendance at Nintendo’s Corporate Management Policy Briefing, and relayed a comment from Shigeru Miyamoto. Miyamoto said that games developed with PC as a base can be ported to Switch in about a year. The report also adds that the console was revealed to third-parties last summer. It’s thought that we could therefore see major multiplatform titles starting from the fall season.

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Nintendo has followed up on the Splatoon 2 online details we heard earlier today with an official English translation. The overview covers meeting up with friends as well as voice chat.

Here’s the full rundown:

“We’ve received a report that Splatoon 2 will be compatible with an upcoming app for smart devices that enhances online play. This app will link with the game and allow you to set a play appointment with your friends and teammates invited through your social media accounts. It also lets you match up with them directly in the game and voice chat with them too.

For example, during a Private Battle, you can voice chat with all of the connected friends when you divide into teams, but once teams are set, voice chat is switched to communication only between teammates in the same team. Also, you cannot communicate with random Inklings you don’t know.”

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Nintendo revealed today that it will have a commercial airing during the Super Bowl for the first time ever as a means of promoting Switch.

Speaking with TIME, Nintendo marketing boss Nick Chavez explained why it decided to air the ad during the big sporting event, noting: “There’s no bigger stage in the U.S. on which to showcase the platform. I think it speaks to our confidence in the system.”

Chavez also spoke about the audience for the commercial: “Think about your 40- to 45-year-old parent who has really fond memories of playing Zelda growing up, sitting there watching Super Bowl with their 10- or 12-year-old child who maybe hasn’t experienced Zelda yet.”

Japanese publication Nikkei has additional comments from Nintendo president Tatsumi Kimishima about Switch and more.

First, Kimishima reiterates that pre-orders are going well. Since Nintendo is offering a new type of play style and experience in the form of a portable home console and controller that can sense the player’s motion, it is familiar to Wii in some ways. Kimishima thinks there is potential for Switch to sell as well as Wii.

We also have one extra note on Switch’s online service. To reiterate, it will cost between 2,000 and 3,000 yen per year. Kimishima says monthly and yearly payment options will be available.

Nintendo is keeping up its promise of providing new images from The Legend of Zelda: Breath of the Wild leading up to launch. The latest one, showing a screenshot, is attached above.

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